Execution has software. Decisions are still in Excel.
When you receive a new carrier rate proposal, how long does it take to know the real impact on your costs? Routor does it in minutes.
Do you recognize any of these situations?
The analysis that never ends
Analysis that should take 5 minutes takes 2 days. We cross-reference spreadsheets, look at history — and in the end, we still aren't sure if the decision was good.
"Analysis that should take 5 minutes takes 2 days."
Negotiating in the dark
When we receive a carrier proposal, we don't know how adherent that table will be to our operation. We accept it and find out later.
"We don't know how adherent that table will be."
The 300MB spreadsheet
A month of operation generates hundreds of megabytes of data. For any analysis, someone needs to cross everything manually and hope not to miss a formula.
"Someone needs to cross everything manually."
Knowledge that doesn't scale
If the person who does the freight analysis leaves, the process goes with them. It's knowledge in one person's head — not a repeatable process.
"It's knowledge in one person's head."
Invisible concentration risk
We realize too late that a carrier has grown to 60% of the volume. When they fail, we don't have a ready alternative.
"We realize concentration risk too late."
The cost that doesn't show on the P&L
The cheapest carrier on the table is not the cheapest in the operation. Delays, re-deliveries, and returns cost — but this cost remains hidden in other lines.
"The real cost remains hidden in other lines."
Routor is the decision layer for freight
Most companies have software to execute freight operations — TMS, ERP, WMS. Routor is your Decision OS: the layer that crosses cost, quality, and time to decide which carriers to operate with, in which regions, and at what prices.
Baseline in days, not months
You send your freight tables and order history. In hours, you have the real picture of your operation: current cost, coverage, concentration, inefficiency points.
Simulation before the decision
Before accepting a new table or changing a carrier, simulate the real impact. Cost per order, per region, per weight range. No surprises.
Documented and auditable decision
The output is not a report. They are executable carrier mix rules and bid packs ready for negotiation — with the audit trail that procurement requires.
For whom freight decision really matters
Director / Head of Logistics
You have the data, the team, the process. What's missing is a tool that converts all this into a decision without depending on manual analysis.
CFO / VP of Finance
Freight is 8 to 10% of gross revenue. An inefficiency point is real money on the P&L. Routor makes the financial impact visible before deciding.
Procurement / Purchasing
Negotiating tables without a baseline is negotiating in the dark. Routor delivers the baseline, structures the RFQ, and documents the process.
You are in the right place if:
Real numbers, not promises
“The table analysis is sensational — results broken down by weight level. I had never seen this before.”
“It must be the biggest pain for anyone hiring freight today.”
Not just another logistics system
Routor was built by experts with over a decade of experience in logistics technology, having served more than 1,000 large shippers in Brazil.
The pain Routor solves is not a hypothesis. It is the result of years observing the same pattern: plenty of data, execution software working, but freight decisions still being made in manual spreadsheets.
How much of your freight operation is being left on the table?
Most of our clients discover the answer on the same day. We join you, build the baseline, and show where the opportunity is — before any commitment.