Execution has software. Decisions are still in Excel.
Who carries your orders, what it costs to deliver them, and what to charge customers are three connected questions — and almost no company answers them with data. Most have software to execute logistics. Almost none have a tool dedicated to deciding.
Do you recognize any of these situations?
The analysis that never ends
Analysis that should take 5 minutes takes 2 days. We cross-reference spreadsheets, look at history — and in the end, we still aren't sure if the decision was good.
"Analysis that should take 5 minutes takes 2 days."
Negotiating in the dark
When we receive a carrier proposal, we don't know how adherent that table will be to our operation. We accept it and find out later.
"We don't know how adherent that table will be."
Knowledge that doesn't scale
If the person who does the freight analysis leaves, the process goes with them. It's knowledge in one person's head — not a repeatable process.
"It's knowledge in one person's head."
Invisible concentration risk
We realize too late that a carrier has grown to 60% of the volume. When they fail, we don't have a ready alternative.
"We realize concentration risk too late."
The cost that doesn't show on the P&L
The cheapest carrier on the table is not the cheapest in the operation. Delays, re-deliveries, and returns cost — but this cost remains hidden in other lines.
"The real cost remains hidden in other lines."
The cost that doesn't show on the rate card
Carrier B costs R$0.50 less per order. But it has 10% failed deliveries, 0.6% loss, and generates twice the complaints. Once you count everything, it costs R$2.46 more per order. Without cross-referenced data, this math never adds up.
"Without cross-referenced data, this math never adds up."
Routor is the decision layer for freight
Most companies have software to execute freight operations — TMS, ERP, WMS. Routor fills the gap they don't close: it crosses your data across the three dimensions that matter — cost, contracted lead time, and delivery quality (OTD, failed deliveries, loss). The decision stops being which carrier is cheapest on the rate card. It becomes which carrier has the lowest real cost for your order base, against your quality bar.
Audit before simulation
You send your freight tables and order history. In hours, we have the real picture of your operation: what it actually cost (which rarely matches the contracted rate card), where the concentration points and structural inefficiencies are, and an initial estimate of how much is being left on the table. That's the starting point — before simulating any scenario or opening any negotiation.
Simulation before the decision
Before accepting a new table or changing a carrier, you simulate the real impact across three dimensions: cost per order, contracted lead time per region, and expected quality based on carrier history. The decision stops being about price — it becomes about trade-off.
Documented and auditable decision
The output is not a report. They are executable carrier mix rules and bid packs ready for negotiation — with the audit trail that procurement requires.
For whom freight decision really matters
Director / Head of Logistics
You have the data, the team, the process. What's missing is a tool that converts all this into a decision without depending on manual analysis. Routor replaces the spreadsheets — without replacing your process.
CGO / Commercial Director / Growth
Freight is not just a cost line — it's a lever for conversion, average order value, and positioning. What's the optimal free-shipping threshold by region? Where can you charge a bit more without losing the sale? Routor answers these with real data from your operation — not market averages.
Procurement / Purchasing
Negotiating tables without a baseline is negotiating in the dark. Routor delivers the audited baseline, structures the RFQ, and documents the process end-to-end — with the audit trail that procurement and compliance require.
CFO / VP of Finance
Freight is one of the largest expenses in e-commerce — and one of the least rigorously managed. Routor makes visible both the real cost of every decision and the freight revenue being left on the table. Decisions become numerically defensible to the board and the executive committee.
You are in the right place if:
It's not a TMS. It's not a BI. It's where the decision happens.
The TMS executes the decision
Once you've already chosen carriers, rules, and rate tables, the TMS makes sure the cart responds, the order goes out, and tracking arrives. Routor operates one layer above — it helps you reach that decision.
BI observes the past
It shows what happened, with which carriers, in which regions. Useful, but insufficient for forward-looking decisions — the future isn't a regression of the past. Routor runs bottom-up, order-by-order simulation with synthetic scenarios that combine your real rate tables, candidate business rules, and demand history.
Routor is the decision layer
This is the layer missing from most e-commerce stacks today. Forward-looking decisions, auditable, repeatable — before the TMS executes and the BI observes.
Real numbers, not promises
“The table analysis is sensational — results broken down by weight level. I had never seen this before.”
“It must be the biggest pain for anyone hiring freight today.”
“A group with two complementary e-commerce brands (premium and volume) had a freight policy untouched for more than 5 years and zero pricing strategy — they simply passed the carrier cost through to the consumer. We rebuilt the full policy for both brands with a bottom-up analysis on 12 months of history, simulating regional thresholds and ticket-band markups, plus competitive benchmarking of the segment. In 6 weeks.”
“The next solutions will have to be about planning. I already handle execution and the control that exists — planning doesn't.”
Not just another logistics system
Routor was built by experts with over a decade of experience in logistics technology, having served more than 1,000 large shippers in Brazil.
The pain Routor solves is not a hypothesis. It is the result of years observing the same pattern: plenty of data, execution software working, but freight decisions still being made in manual spreadsheets.
How much of your freight operation is being left on the table?
Most of our clients discover the answer on the same day. We join you, build the baseline, and show where the opportunity is — before any commitment.